A Nice Cuppa

Bikinis and low-riders and tea? Oh my! Marketing iced tea to the hot and thirsty has come a long way since the Lipton plunge. Remember the image of a fully clothed middle-aged man falling into a pool with an iced Lipton tea? That commercial is tame compared to Fuze’s summer advertising. Fuze and LowRider Magazine are bringing iced tea and hot cars (and women) to festival goers across the U.S. The next event is July 30th in Houston, Texas. For the full calendar of places you can see funky lowriders while sampling a chilled Fuze tea, see the LowRider Magazine tour list.

But, having a great ad campaign doesn???t guarantee a superior product. So, I taste tested two Fuze white teas to see if they would help land one of those bikini girls. The verdict: I???ve got a love-hate relationship with Fuze Healthy Infuzions White Tea.

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Fuze Healthy Infusion White Tea with Orange Blossom
This is a white tea with a healthy bite to it. The 18 oz bottle has a huge dose of the antioxidants, folic acid, vitamin C, vitamin E and the vitamin B complex (B3, B5, B6, and B12) but only 120 calories. The tea is subtly sweetened with the essence of orange blossoms glowing through discernable white tea tannins. It???s price– good n??? cheap. Finding a chilled white tea in the to-go section of your grocery at this price point is not easy. I will buy this tea again.

Don???t Hate the Hater
Fuze Healty Infuzions Diet Pomegranate White Tea
This white tea is also inexpensive and full of vitamins. While my friend preferred this tea over the white tea with orange blossoms, I found it cloying and without pomegranate flavor. Not only does this tea taste artificial, it has a chalky aftertaste and smells of cat spray. I will not buy this tea again.