Comments on: Planet-Friendly Java Jolt: Yuban Coffee

by: BirdBarista

Thu, 27 Mar 2008 12:39:49 +0000

You have bought this corporate greenwashing hook, line, and sinker. 70% of the beans in this coffee (there has been no effort to increase the percentage) come from environmentally-degrading, exploitive technified farms. The 30% RA beans represent about 2% of the beans purchased by Kraft, which is no model of corporate responsibility. RA’s environmental standards are not particularly stringent (and have been downgraded in recent years), and there is no price guarantee for farmers. Supporting Kraft in this initiative is like saying a Colombian drug lord is a good guy because he built some schools and soccer fields, even though the entire rest of his existence is destructive!

by: gilcons

Mon, 03 Mar 2008 18:11:04 +0000

I would like to know why Yubans quality went down the tubes. I don’t care if they level the rain forests and build condos, if I could get a decent cup of coffee.

by: Rachel Rubin

Mon, 11 Jun 2007 15:03:39 +0000

It’s good to see more and more companines becoming certified with the Rainforest Alliance. It almost seemed like a botique operation until now. But even if the bigger companies start offering a certified vs. non-certified version it would be a great start.