No More Breakfast at Starbucks?
When I first saw this news story, I skimmed it quickly and thought they were adding breakfast sandwiches to the product offerings at Starbucks, but it turns out they’re doing exactly the opposite. They’re nixing them. Either I just don’t get to my Starbucks early enough in the morning, or they never carried them, because I’ve never seen breakfast sandwiches offered at Starbucks. So I guess I’m not going to miss anything, but the rest of you might. ‘Course given some reviews I’ve seen, you might not be missing a thing.
The sandwiches will be completely pulled by the Fall, in an effort to boost the chain’s revenue. Chairman and Chief Executive Howard Schultz recently told AOL’s Money & Finance that this move “proves the company isn’t letting the soft economy distract it from committing to big changes that will pay off over the long haul.”
“The decision and the courage it takes to remove something when there’s pressure on the business - like the sandwiches - is emblematic that we’re going to build for the long-term and get back to the roots and the core of our heritage, which is the leading roaster of specialty coffee in the world,” Schultz told The Associated Press on Wednesday after the company released its financial results for the first fiscal quarter.
Photo from New York Post.
