Starbucks Pike Place Roast On the Way
Starbucks sent out a teaser email to all on its consumer mailing list announcing something “Venti big” coming on April 8th. Being that it is a teaser, the coffee company of course left it as a big mystery. What might it be?
My money on the release of its everyday Pike Place Roast. I feel confident in this prediction because Starbucks’ Howard Schultz put a memo out to company partners (employees) today detailing plans for the release of the new coffee next week:
“Next week we will experience one of the most significant moments in the history of our company. After much anticipation, we will introduce our new coffee, Pike Place Roast, which we will serve everyday in our U.S. company-operated stores. In my opinion and that of several others who have tasted this incredible coffee, Pike Place Roast is truly one of the best coffees we have offered our customers in our 37-year history and it will reinvent brewed coffee. It is so good that when we discussed names, it felt only right that it should be named after our home in Pike Place Market. We would never have considered naming the coffee after Pike Place unless it achieved all of our expectations in the cup…and it did that and more. And the original logo acknowledges our pride in our past and embraces our heritage as the world’s leading purveyor of specialty coffee.”
That seems to pretty well spell it out, but we’ll see.
