Pike Place Peet’s?


So, having heard all the hullabaloo about Starbucks’ new coffee (and having gotten one of those snappy little cards in the paper), I sipped for myself last week. First thought? Wow — it doesn’t taste burnt (sometimes I think I’m the only person on the planet who notices that black Starbucks coffee tastes like tar. The rest of you must be addicted to the double amount of caffeine)! Second thought: this tastes familiar…Starbucks coffee cup

If you haven’t experienced Peet’s Coffee, you have all my sympathy. It’s delightful. It’s strong enough (sorry, Dunkin’, I love it, but you’re not putting hair on anyone’s chest) without tasting overbrewed (see angry parentheses previous). And actually, it’s Starbucks’ long lost brother. Back in the day, Jerry Baldwin, Zev Siegel, and Gordon Bowker began in the company of Alfred Peet, owner of Peet’s Coffee.  Eventually, Baldwin bought Peet’s and the others went big time with the brand we all know and love/hate.

Peet's logoPeet’s remained somewhat local.  I tried it while in San Francisco and seriously considered ordering it online.  It was Starbucks strength minus fierce bitter.  It was Dunkin’ Donuts plus more manliness.  In short, it was delightful.  If you can’t make it out to the West Coast, go for the Pike Place brew.  I give it a thumbs up.



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May 9th, 2008
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Comment Number:
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Written by:
Abbey
Posted on:
May 9, 2008 at 2:16 pm

Peet’s is by far THE best coffee around. (I live south of SF.) But even when I move back east, I will def. order it online. I can’t go back to anything else! : )

Comment Number:
2
Written by:
nik
Posted on:
May 9, 2008 at 11:49 pm

charbux. that’s what we call it. and yeah, they finally came around to something a bit more mellow but what about their carbon footprint, their not so fab commitment to organic fair trade. they might be the biggest buyer of organic ft in the u.s. but look at their conventional coffee purchases. they far outweigh anything sustainable. go local, go for the roasted-to-order. check out www.thegroovymind.com .